SEO essentially means optimizing your website so that when certain keywords or phrases are searched related to your business, your website will pop up, generating traffic to your website. SEO runs on keywords. Keywords are words or phrases that describe your services, location, offers, products, or anything that you want to focus on. For example, ‘SEO company and agency in Business Bay, Dubai’ can be a keyword. Now, what we do is that we target the keywords and enhance your website content accordingly by doing On-Page SEO. Simultaneously, we will build links that point back to your website. That’s is Off-Page SEO.